Microsoft’s Steve Ballmer says that Windows Phone 7 is going to be good not only for the general users, but also for specific markets as well, and it all starts with the new services that MS is going to offer in the coming months.

At the Worldwide Partners Conference, Microsoft was proud to announce that the new Windows Phone 7 mobile platform was not only months away, but it is going to completely change the reputation that Microsoft has in the smart phone industry. Originally, many felt that Microsoft’s Windows Mobile operating system was simply not meant for general users. And it was not. Microsoft was second only to BlackBerry in terms of control of the business market –a range with far different needs and taste than general mobile phone users.

But as more and more people switched to using smart phones, the pressure was on Microsoft to find ways to adapt to new users. Despite the Windows Mobile 6.5.3 update which developed support for capacitive touch screen controls, the OS was still predominantly based on the old WinMo OS. With the WP7, the developers of MS get to start fresh, and the results show it.

Aside from the integrated social networking capabilities of the handset and what might be special pre-installed applications, Microsoft is also going to establish the Windows Phone Live service, which is exactly the same as the Apple MobileMe; except that Microsoft’s service is going to be offered for free. According to Ballmer, Microsoft will allow users to sync and back up their messages, contact information and other important phone data online without having to pay any fees (though it is believed that the service would only be free for a limited time –like for the duration of a contract).

Various reports indicate that the new Microsoft mobile OS will be released by September this year.

Microsoft is getting ready to come out with their first “made for the public” mobile platform. While the company has taken plenty of criticism for the previous Windows Mobile OS, they will be the first to admit that their previous platform has been designed with the needs of business clients in mind. But now, with the number of people using smart phones growing steadily to include non-business users, it is time for Microsoft to adapt a new strategy.

The Windows Phone 7 is all about the user experience. From the stylish new OS to the easy to use interface, the end user is given utmost priority with the handset. While the restricted and closed system is easily felt by the developers, people using the phone will find it easy to jump around the device link from one menu to another and accomplish plenty of tasks without having to move back to the home screen after every step.

Each part of the new OS has been interconnected, from the contact lists to the media files and even the maps feature.

Of course, it also helps that services such as Bing search, Zune media and Xbox Live Games are also connected to the device. In this way, a user can instantly invite a friend to play an online game, send a quick media file and arrange a quick meet up with other friends to a new place you found on the maps feature.

Microsoft is also planning to move the launch of the OS from October to September. This is pretty surprising move since they had originally announced that the OS will be coming out during the holiday season –and an October launch date already seemed too ambitious. But now, it seems that they are pushing themselves further by moving the date to September.