The term diva is a pretty popular one. Traditionally used to describe a female that is fabulous, flamboyant and in charge, the Samsung S7070 Diva attempts to embody all of those things. This phone is definitely for the ladies. Samsung continues to take aim at the female mobile phone market. It will be interesting to see how things shake out.

The S7070 Diva is feature rich. It has a 3 inch touch screen and a mega pixel camera. It offers users Bluetooth, FM radio and autofocus camera with resistive display. Owners can add more memory via a MicroSD card.

The Diva is not yet available for purchase and no price point has been set. The company does plan to release the phone to the public during the early part of 2010.

There are currently two phones in this design line. The first is the S7070 Diva.  The second is the S5150, codename Olivia.  The latter is a clamshell flip phone. It has a mirrored case and the external display is decorative.

The Olivia has a 2.2 inch QVGA internal display. It also allows individuals to take decent pictures with its 3 Mega pixel camera. This particular phone is also set to be released to the general public, during the first quarter of 2010 of by March.

Both the S7070 and the S5150 Diva mobile phones were surprises to the general public. There were no promotional efforts made to generate buzz before any big reveal. The reasons why or why not, are unknown. What the public does know is that Samsung is introducing two phones aimed at female mobile users. The concept seems kind of cool and will likely appeal to teens and those who might prefer a more feminine phone. With companies grasping at ways to be unique, Samsung may have found a really simple and effective way to continue to generate sales from a proven but until recently somewhat untapped market, women.

Samsung announces that in 2010 two new phones will hit the market designed especially for female users. The Samsung Diva (S7070) and the Diva Folder (S5150) are both fashionably designed phones specifically with woman in mind. They are for women who look for a highly fashionable and luxurious lifestyle.

They are elegantly designed with a quilted back cover that has a haute couture look to it. As these phones hit the market not only are the designed for elegance but even the features had woman in mind. They include a ‘Beauty Effect’ and a ‘Lomo Effect’.

Every woman deserves to have her inner diva let loose and this phone will help do just that. Modern woman play a huge role in the world around us. These phones are definitely attention getting phones. Samsung spokesman are quoted as saying “the diva collection is a long term goal to help meet the needs of woman who happen to be an important target demographic”.

The Samsung Diva has a pearly white quilted backing with a diamond shaped button on the front. It also boasts a 3.2 megapixel camera, pop up SNS for use with notifications from Facebook and Myspace. It also has multi instant messengers

The Diva folder comes with a hidden LED screen, the back cover is silver toned. The camera has a ‘Beauty shot’ and ‘Lomo shot’ effects. Both phones come with security features like ‘Fake Call’ and ‘SOS Message’.

The initial launch of these new Diva phones is set for January of 2010 and will be launching primarily in European countries to start with and Asia shortly after that.