Purchasing Digital Content

If there is one thing that has not changed, it is the basic concepts of marketing: “know your market, know how to get them to buy what you have”.

Thus, there is a never ending need for surveys and studies to determine market trends and social preferences. In a recent study that was held by Orange Mobile, they have found out that there is a significant difference in the purchasing and phone usage habits of men and women on the internet.

The biggest result of the study is that men are the largest market for video content downloads. This means that we can expect to see more videos being made available on the iPlayer, MSN Player and more that are catered to the preferences of men. This also means that men’s products are more likely to need advertisements that place them alongside video content or are part of the streaming data. This is also why content such as sports videos are such big hits, because the larger percentage of video content buyers are men.

Women on the other hand spend more time online communicating with friends and contacts. Whether just by sending messages or sending images, women find it a more productive use of their time. This means that preference based text ads that appear in email clients and other services will more likely be tuned to female users than men.

In terms of games, both men and women are avid players and download game content for their smart phones. Men are seen to be more likely to download games that require real time focus and immediate round conclusions or stages. Women on the other hand prefer games that require less activity such as the Sims or Monopoly.

Read more about the differences of men and women’s preferences at Softpedia.