Take the example below (sick bags at the ready) for the Samsung Genio Touch. What an absolute beauty. We can imagine the creative pitch to the client now: So, right, yeah, like, totally imagine, like, the phone – the phone is like the star here, so there’s hundreds of them right – and then like, imagine one of those twisty tube things, you know, like, from when you were a kid, with the glitter and the spinning, you know – a kaleidoscope! Yeah! That’s what they’re called – and like, that’s how the add works. Yeah? Like spinning and mirrors and stuff. Yeah.

Thanks for that, Creative Mind of the Year 2009. And look, look what else we have, some young people jumping around in water and so on. Gosh, this phone really is vibrant and playful, and I think it will fit into my active yet budget conscious lifestyle. I will appreciate the range of social media applications, engaging with them in order to facilitate an ‘always on’ sense of entertainment…

Who’d have thought it, the ad actually works. Or it would do if we’d been lobotomised at the age of twelve and then fed nothing but Big Macs and Coke (the fizzy brown stuff, not the good stuff).

All of which is a shame because the Samsung Genio Touch is – as budget phones go – pretty darn decent. Or favourite TouchWiz interface is onboard, as is some nice haptic feedback from the touchscreen and it’s all wrapped up in a dinky, nifty design. What more can we say… apart from go have a gander at this Samsung Genio Touch review, or at the official press release.