Newsletters Prove that Email is Still a Viable Marketing Tool

While many would be inclined to think that all forms of marketing done through electronic mail or email would be immediately be sent into a spam folder, UK company Thrillist is showing the world otherwise.

By directly getting people to sign up to relevant newsletters and article, this company is getting plenty of profits from marketers who want to get their products directly advertised to their target audience. The concept is simple, by providing geo-specific news, articles and updates that are relevant to a person’s interest, more and more people are willing to read through the daily emails being sent by the company.

In an interview with Ben Lerer, co founder of the company, he stated that many people usually refer to magazines when it comes to checking out places to eat, hang out, clothes to buy and accessories to get. But the problem with magazines is that the information tends to be very general –as published materials do tend to cater to very wide audiences.

But for people who are looking to read up on what’s hot at a more local scene, there is hardly anything online that can provide relevant information.

The solution comes in getting local writers who provide excellent guides and tips about specific locations. These writers can tell readers about the pulse of the local scene because that is where they are. And it is this information that makes people want to read Thirllist’s newsletters.

At the same time, this is what makes companies want to advertise their products as well –people would read the reviews and actually go to the store because it is right there. Naturally, services such as this provide an excellent help for many small businesses that are not usually covered by larger publications.

Get to know more about email newsletters at Times Online UK.