2010
Windows Phone 7 Panoramic User Interface Patent Revealed
It is common knowledge that the Windows Phone 7 GUI looks sweet. And since Microsoft is no dummy when it comes to design, the company apparently filed a patent application for their panoramic type GUI.
Patent serial number 240,729 pertains to a “contiguous background” that is able to extend beyond what is shown on the screen. It was filed back in September 2008 and refers to how the GUI works wherein the image glides either horizontally or vertically (but not both at once) when switching panels. The “mixed media” elements are found anchored on top of the background which will be accessed via a launched media playing device.
That would be Microsoft’s legal speak to prevent any conflicts with other patents. Remember how the Windows Phone 7 layout works. The icons are strategically and uniquely placed on each section’s layout and the background does not tile or repeat. The background design works much like a horizontal or vertical slideshow without cuts. Each section of the interface is tied up to the other in sort of wrapped fashion from the back to the beginning. And why exactly is Microsoft doing this? This is what they had to say:
“Most cellular telephones, personal data assistants, and personal media players utilize a series of discrete, cascading screens to present information to a user. Some users may find such screens and such lists to be uninspiring. Further, some users may not proactively explore such screens and such lists because of the unrewarding user experience.”
There you have it, straight from Microsoft. The design is to encourage people to view the content on each screen. The Panoramic User Interface patent was made public by the US Patents and Trademark Office on April 1 and the detailed terms will prevent other companies from waltzing in with a Windows Phone 7 UI lookalike without having to answer to Microsoft first.
Read more about the patent on Engadget.
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